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The Handbook of Brand Management

by Arnold, David A

ISBN: 9780201632798
ISBN10: 0201632799

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The Handbook of Brand Management

by Arnold, David A

Binding: Hardcover
Publisher: Addison Wesley Publishing Company
Publish date: 03/01/1993
ISBN: 9780201632798
ISBN10: 0201632799

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Description: A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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Hardcover, very good condiiton, with lightly compressed, lightly slanted

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Hardcover, very good condiiton, with lightly compressed, lightly slanted

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All pages clean and crisp. Quantity Available: 1. ISBN: 0201632799. ISBN/EAN:

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The Handbook of Brand Management

by Arnold, David A

The Handbook of Brand Management

by Arnold, David A

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